A new wave of TikTok discourse is linking today’s most viral fashion trends to an ominous economic forecast. Dubbed “recessioncore,” users are pointing to the rise of conservative, hyper-feminine aesthetics slicked-back buns, quiet luxury, and office siren attire as subtle indicators of a looming financial crisis. While the trend has sparked humor (and existential dread),…

The fashion industry is in the midst of a high-stakes transformation. Faced with economic uncertainty, shifting consumer habits, and cutthroat competition, brands across all market tiers from ultra-fast fashion to luxury are scrambling to adapt. Their strategies reveal a sector in survival mode, blurring traditional boundaries and rewriting the rules of engagement. Here’s how each…

In recent months, TikTok has become a hub for viral theories linking today’s most popular fashion and beauty trends to early warning signs of an economic recession. From slicked-back buns and “quiet luxury” to the resurgence of hyper-feminine aesthetics, users are jokingly or anxiously declaring that “everything is a recession indicator.” While the discourse often…

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